Gain an industry EDGE in only 9 weeks!
Shopper & Retail Marketing Mastermind
Join our Shopper & Retail Marketing program, doors closing in 3 short weeks.
WE BRING YOU 17 YEARS OF EXPERTISE, MASTERED BY YOU IN 9 WEEKS.
100'S OF RETAIL & SHOPPER STRATEGY CAMPAIGNS LAUNCHED.
LOCAL & GLOBAL BLUE CHIP BRAND EXPERIENCE.
This program is for you if:
You're looking for the next best thing to learn to advance your career.
You're invested in your own personal growth and development.
You want to open doors to new opportunities and climb the ladder faster.
You feel lost in the overwhelming competitive marketing crowd and you want to stand out.
You want to grow your brand commercially, with creativity at heart.
You want to understand how to win with shoppers and navigate the complexity of retail.
The creators of The Shopper & Retail Marketing Mastermind:
Founding Strategic Partner
Ivana has her Degree in BCom Marketing Management and Honours is Brand Building and Management. She Graduated Cum Laude from The University of Johannesburg.
Ivana has 15 years of experience, having developed and led 100's of Brand and Shopper Marketing strategies and campaigns for pedigree global and local brands – at agencies such as Y&R Labstore, McCann Worldgroup and Mortimer Harvey.
She now successfully runs Shopper Foundry with Caro - a specialist strategic Shopper consultancy, that is sought after for their fresh, innovative Shopper Marketing approaches and perspectives.
Founding Business Partner
Caro has her Bcom Honours in Economics and Marketing from the University of Witwatersrand.
Through a robust understanding of the value brands hold in the lives of shoppers, she passionately and strategically connects great brands with innovative consumer-shopper solutions. Caro has 18 years of experience, having headed up Shopper Marketing and Retail at top global agencies such as Y&R Labstore, VML, McCann Worldgroup and Publicis Machine.
Caro started Shopper Foundry with Ivana, an expert Shopper Marketing consultancy, with the ambition to bring clients top-class Shopper Marketing thinking to transform the way they do things.
We have worked with some of the biggest names in the industry
Our client testimonials:
Fraser Lamb
Executive Chairman, Africa, McCann Worldgroup
Ivana and Caro always deliver strategic work to the highest degree, with a clear understanding of how shopper marketing integrates into other disciplines seamlessly. Their ability to deliver insightful and impactful strategic solutions across multiple categories and market sectors is what stands apart from other offerings.
Anthea Rogan
Award Winning Shopper & Retail Expert
Shopper Foundry is one of the most class-act Shopper Agencies you will find in SA. Caro and Ivana who have spear headed the development of the company, both come from serious Agency backgrounds and offer both strategic thinking and solid activation ideas that are rooted in insight and best in class solutions.
Lelani (Leach) Rautenbach
Marketing & Brand Consultant
Caro and Ivana have an incredible ability to approach brand challenges with a clear, strategic lens. By leveraging both consumer and shopper insights, they craft campaigns that not only resonate but drive impact across every touchpoint. From defining the strategic objectives through to execution, everything is beautifully aligned and purpose-driven.
Our unique methodology to Shopper & Retail Mastery:
What's included in the curriculum:
MODULE 1: SHOPPER MARKETING FOUNDATION: Learn the misconceptions of Shopper Marketing, the new age definition, the importance and value of the discipline to all marketers and their respective roles and the 5 laws that will ensure you always put meaningful shopper solutions front and centre.
MODULE 2: GROWTH CREATION CLASSIFICATIONS: BRAND. CATEGORY. RETAILER JBPS. Learn omni-channel Category Demand Growth and how to meaningfully show up in retail environments in a way that delivers on your brand campaign in retail spaces. Learn how to deliver category growth work that enables better conversations with retailers and enables portfolio brand growth. Lastly, learn Retailer JBPs and how to work with retailers to develop customised campaign programs for better commercial gains and driving incremental value.
MODULE 3: INFLUENCING BEHAVIOUR: Learn why behaviour matters in Shopper Marketing and how brands can use shopper behavioural rituals to unlock sustainable, longer-term growth. Learn about shopper occasions, need states, versatility, value and creating unique shopper missions.
MODULE 4: SHORT-TERM VS LONG-TERM VOLUME DRIVERS: Learn how to maximise efficiency and distinctiveness in short-term volume drives (i.e. BUY&WINS). Then learn about the difference in mindset for long-term programs and how to think, plan and do long-term solutions.
MODULE 5: IN-STORE SHOPPABILITY & EXPERIENCE DRIVERS. Learn the science behind shopper decision making and how shoppability, navigation and solution centres can deliver on brand, category and retail growth. Unpack 15 different approaches to in-store merchandising that enable better shoppability and navigation to making retail impact.
MODULE 6: DIGITAL SHOPPER MARKETING: Understand the digital shopper marketing changing landscape with integrated purchase drivers across key channels. Learn about digital platforms, their role in shopper conversion, and how to optimise key touchpoints - through right message, right format, right offer.
MODULE 7: SHOPPER JOURNEY TOUCHPOINT MAPPING: Learn Omni-channel path-to-purchase mapping, understanding how to map shopper objectives, touchpoint selections, shopper CTA messages and deeper motivation to ensure effectiveness using our SHIFT TO ACTION model: Discover -> Orient -> Engage -> Persuade.
MODULE 8: CREATIVE BEST PRACTICE & EVALUATION: Learn how to classify and evaluate Shopper Marketing creative work. See case studies on: Big idea shopper marketing campaigns + Retailer Customised Program campaigns + Category Demand Creation campaigns, + Ai-driven Shopper Marketing campaigns + Shopper marketing language, visual and hierarchy.
MODULE 9: INTEGRATING YOUR EXPERTISE INTO YOUR EVERYDAY REALITY: Gain a comprehensive toolkit recap and reminder on when, where and how to use the templates, cheat sheets and checklists. Learn PRACTICAL HOW TO for advertising professionals, brand marketing teams, trade/commercial/retail and sales teams and for business product owners.
What's included in the program:
9 weeks, 9 modules
20x Templates & tools
50x Case studies and industry example inspirations
Online instructor-led video masterclass lessons
Weekly mini practical assignments
Weekly live coaching & engagement 1hr session (small group)
Journey support via email
Private Community Group
Competency assessment
Shopper Foundry™ Certification
Additional 3 months access to complete in your own time (because we know work and life gets in the way)
Ready to level-up your Marketing and gain an industry edge?
FAQs
WHEN WILL THE PROGRAM START?
The program commencement date will be 2 June 2025. For any program launches after this, please reach out to ivana@shopperfoundry.com for start dates.
WHAT HAPPENS WITH PUBLIC HOLIDAYS IN SOUTH AFRICA?
Not to worry, our program is designed to work around these so you won't lose out.
WHAT HAPPENS IF I MISS A WEEK OR TWO?
Not to worry, our program is designed for a 9 week completion, but you have 3 months additional access to complete the course in your own time.
COMMITMENT REQUIREMENT?
The most successful participants will spend a minimum 2 to 4 hours a week progressing through the content, engaging with their coaches and peers and completing the mini practicals. Like anything in life, what you put in is what you get out!
COACHING?
Our group coaching sessions are available weekly during the 9 weeks + 3 months from the sign-up date.
WHAT PROFESSION IS THIS PROGRAM BEST FOR?
All Marketing professionals are welcome and will gain from the program. We welcome Marketing professionals across FMCG, CPG, Retail, Fashion, Pharma + more. We also welcome all levels - from Marketing assistant through to Director. Because Shopper & Retail Marketing is so untapped and constantly evolving, there is something to learn for everyone.
CAN I SIGN UP MY ENTIRE MARKETING TEAM?
We absolutely cater to organisations and have in-depth, flexible and customisable options depending on the organisational need. Please reach out to caro@shopperfoundry.com with your request.